With rising competition in the job market, recruitment marketing has become an essential tool for companies looking to hire ideal candidates. It helps companies to boost their employer branding by posting recruitment marketing content on various media platforms. A report estimates that 75 percent of job applicants take employer branding into account while applying for jobs, and 80 percent of recruiting professionals believe that employer branding plays a vital role for a company in attracting suitable talent.
What is recruitment marketing?
Recruitment Marketing can be defined as showcasing the employer’s employer’s brand and Employee Value Proposition to hire ideal candidates in the talent acquisition process. The process involves career site optimisation, online advertising, job distribution, etc. Generally, companies hire external agencies to handle the recruitment marketing aspect of the hiring process. However, some marketing recruitment agencies offer a one-stop solution for all your hiring needs.
A marketing recruitment agency can help clients to target specific candidates with all the required skills for a job profile. It allows companies to save time and money by targeting candidates and implementing automation in everyday activities. Some marketing recruitment agencies utilize the ATS (application tracking system) data to gather strategic insights and streamline talent acquisition.
Continue reading to learn about some of the best marketing recruitment agencies and tools that can help you improve your company’s talent acquisition process.
Also read: Recruiting metrics based on recruitment funnel every HR should know.
Pricing
Custom quote
Free Version Availability
NA
Suitable For
Small to medium sized bussiness
Recruitics is one of the world’s leading data-powered marketing recruitment agencies that aims to simplify the hiring process for leading employers. This platform uses programmatic job advertising to target ideal candidates for the recruitment process. Some notable features of Recruitics are as follows:
You can request a consultation with the Recruitics team to learn more about their recruitment marketing services and their pricing.
Pricing
$ 499 for monthly subscription
Free Version Availability
NA
Suitable For
Medium to large business
This recruitment marketing agency helps select HR software and tools and programmatic advertisement of recruitment campaigns. Here are some reasons why you should choose Change State as your marketing recruitment agency:
Pricing
NA
Free Version Availability
NA
Suitable For
Small to medium business
Hire Clix is a global marketing recruitment agency that helps the HR department of a company to leverage the features of strategic advisory and digital marketing to improve their hiring process. Some of the best features of Hire Clix include:
If you want to know about the platform's pricing, get in touch with the Hire Clix team.
Pricing
Premium - $3000/month, Basic - $1375/month, Advanced - $2275/month
Free Version Availability
NA
Suitable For
Medium to large business
The main objective of Jobtip Social Recruiting is to automate the social media recruitment process. They help optimize the social media recruitment strategy to boost talent acquisition. Here are some of the notable features of the platform:
You can get in touch with them to book a demo and learn more about the marketing recruitment agency.
Pricing
NA
Free Version Availability
NA
Suitable For
Small to medium
Radancy is another big player in the marketing recruitment domain. It aims to transform the talent acquisition process of your business with the help of its unified recruitment platform. Here are some of the best features of this platform:
Pricing
NA
Free Version Availability
NA
Suitable For
Small to medium sized
Shaker Recruitment Marketing is one of the pioneering marketing recruitment agencies that aims to attract and retain the best suitable candidate for their clients. Below are some reasons why you should consider Shaker Recruitment Marketing for job advertising:
Pricing
Starter Plan – $124.17 per month Pro Plan – $249.17 per month
Free Version Availability
Yes
Suitable For
Small, Medium, Large, and MSME
TalentLyft is an affordable recruitment software developed for Small and Midsize businesses (SMB). The best features of this tool include:
Pricing
Custom quote
Free Version Availability
NA
Suitable For
Enterprise
iCIMS (short for Internet Collaborative Information Management Systems) is an online talent acquisition software that can help your company to build a qualified and diverse workforce. Some prominent features of iCIMS are as follows:
You can contact the iCIMS sales team or customer support for further inquiries.
Pricing
Custom quote
Free Version Availability
Yes
Suitable For
All companies
LinkedIn is the most effective social media platform for B2B marketing agencies. There is a separate section called ‘LinkedIn Jobs’ where applicants can look for jobs and apply. LinkedIn Recruiter is another hiring platform to help you manage, communicate, and locate suitable candidates.
With LinkedIn Learning, you can also help your newly hired employees to build skills. You can contact the sales team of LinkedIn to learn more about LinkedIn Recruiter.
Have questions? We are here to help
Oh hi! Get curated insights & actionable opinions from Indian HR practitioners.
2 Emails per month, and we promise it’d be worth your time.